MadisonReed is a brand of hair care and hair color products sold through a subscription-based service online as well as partnerships with Ulta, Sephora and QVC, among others. While they were not new to social media, they began to experience a decrease in their return on ad spend and increase in their cost per acquisition. An audit of their existing social media campaigns showed they were trying to reach the largest audience possible, which was driving high impressions, but lower quality scores and more costly conversions and acquisitions.
Audit existing social media campaigns for opportunities to align ad targeting with first and third-party customer data, as well as bring in retargeting.
Decrease CPAs by 26% by being laser-focused on who the target customers are and messaging them where they are spend their time. In just 30 days the campaign drove:
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