OCA is a local non-profit organization in Orlando, Florida that exists to enable individuals and families with autism or other disabilities the opportunity to maximize their abilities through functional, behavioral, social, recreational and vocational programs to live within the community.
Since OCA began, they have underwritten or provided scholarships to every child and adult participating in their programs and services. The 2021 OCA 10K – 5K Run Bike Walk event is a family-friendly fun event to help raise money for their mission, but they needed to drive at least 250 event registrations to be successful in just 3 weeks.
Leverage organic and paid social media tactics to help drive awareness, excitement and registration for the event through audience targeting of existing supporters, families that could benefit from their mission, and the active lifestyle community in Central Florida.
Exceeded event registration goal by 25% through social media advertising. The Facebook ad performance also outperformed the existing benchmarks:
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